If you haven’t noticed, Snapchat is taking over the social media world.
In fact, Snapchat has grown as much in one year as Twitter has in 4 years combined. Even more impressive is that with over 10 billion video views a day, the platform that’s defined by disappearing content has caught up to Facebook’s daily video views.
That’s right. Facebook.
Because of this, more and more people are discovering the unique opportunity that Snapchat offers not only personal users, but also brands and businesses.
Sure, while millennials account for 7 out of 10 snapchatters, that doesn’t necessarily mean that Snapchat isn’t for you—even if your target market isn’t the millennial generation.
Current trends show that the social media giant’s growth isn’t just because of the millennials, but older people are now gravitating towards using Snapchat more now than ever before.
So, whether you like it or not, Snapchat is another unique opportunity to connect with your customers and prospects in a way that no other social media channel offers.
And, if you’re not on Snapchat yet, here’s why you should be.
- Build and Strengthen Your Brand
When done right, Snapchat gives you the opportunity as a brand or business to showcase who you really are.
This is a unique opportunity to build trust with your customers or potential customers in real time. Humanize your brand or business by using stories about who you are to drive an emotional connection with your audience and start nurturing brand loyalty.
- Build Trust
One of the biggest complaints about Snapchat is actually one of its’ strongest features. Most people complain about Snapchat’s disappearing content, but I would argue that is why it’s so prolific.
And, if you didn’t know, your Snapchat story is only available for 24 hours before it vanishes.
The fact that stories disappear keeps users coming back for more content. And each time the user returns, is another opportunity to build trust and raise awareness with that user.
The success of any online sales funnel, or moving a cold prospect into a paying customer, is generally due to the trust and familiarity that the brand or business has created with the prospect.
Traditionally speaking, that trust is usually built through email campaigns, social media posts, blogs and referrals. Snapchat is now taking the place of all these one snap at a time.
- It’s Made For Mobile
In today’s digital world, creating a good user experience for a mobile user is no longer an option, but a necessity.
As more and more people are using their mobile phones to access information, businesses that are not optimized for mobile are being left behind.
The great thing about Snapchat is that it is made for mobile. It meets people where they already are.
There’s no pressing play, pinching in on your screen or pinching out. The videos are automatically played at full screen, which makes the content easily accessible and consumable.
Given that video is the most engaging content on the internet today, this makes Snapchat a no brainer.
- Build and Nurture Relationships
As you’re probably well aware, relationships are critical to the success of any business. And, brands that are engaging with their audience on Snapchat have a unique opportunity to build relationships in an effective way.
Brands that snap with fans can build reputation and trust by being friendly, open and transparent in conversations.
Not only that, but by snapping with your audience and building relationships, you can begin to understand which content is resonating with your target audience.
Once you find the right content, you’ll be monetizing your Snapchat audience in no time.
Snapchat isn’t necessarily the most intuitive social platform out there so it takes some time getting use to. To help, we’ve compiled a list of 10 ways that you can start using Snapchat today to build, nurture, and convert your audience.