Just recently, Eric Schmidt, the former CEO of Google stated that there is more content being pushed out in 48 hours than what was produced from the beginning of mankind to 2003 combined.
Because of the noisy world we live in, consumers are inundated with content and are now ignoring traditional, interruption-based marketing methods and choosing when and where to interact with brands. Now, more than ever before, consumers research online, decide when and where to connect with your business and then make informed decisions. As a business, it is now your job to meet the user where they’re at and nurture the relationship in a relevant and effective way—the right message, in front of the right people, at the right time. As you might be aware, accomplishing this is no small feat.
It requires an online system that fills the pipeline with new leads, and nurtures these leads through conversion. To make this happen, businesses and brands are using specific tools such as, blogs, keywords, social publishing, forms, call-to-actions, landing pages, email, workflows, smart content, analytics, and social monitoring.
Yes, it sounds like a lot of moving pieces, but in the end it all comes together to create a really smart and effective inbound marketing strategy.
Here are 5 reasons why inbound marketing works
1. Build relationships with users
People want to know that they matter and feel valued. And since content is king, the quickest way into their hearts is to put the right content in front of the right people. Not only is this a sure way of keeping users coming back but it’s a great way to gather more information on who exactly is your target market.
2. Cost effective
Sure, there’s an investment that has to be made to get your website, email marketing and social media up and running, but it’s exactly that—an investment. The long term results is what makes inbound marketing intriguing as statistics say that inbound marketing cost 61% less than outbound marketing for businesses.
3. Lasting impressions
Referrals are still a major building block for any businesses so why don’t you give your users something to talk about? Statistics show that over 60% of people feel better about brands that give them custom, personalized content and therefore are more likely to make a purchase.
4. Proven ROI
The amount of money that businesses and brands are wasting in a 2017 world is unthinkable. To scale your business and increase your revenue, it’s more imperative now than ever before to know where your money is being spent and what’s working. When inbound marketing is done right, you’re able to contextualize your data in order to shift marketing efforts according to the behavior of your users. The numbers will never lie.
5. It’s systematized, scaled and replicated
Inbound marketing is a process, and processes are designed to be scaled. Once your inbound marketing or inbound sales process is set-up, it can be scaled and replicated so that it runs behind the scenes instead of deep involvement. Need more leads to increase your revenue? That’s easy, turn up the process.